Latest investigation - PICASSO film

At MIPCOM 2025, Picasso Film will showcase some of our boldest projects in development. Among them is Scent of Silence — a shocking investigation into the hidden dark side of luxury perfume.

Beauty has never smelled so disturbing.

To our friends and buyers… this is one you don’t want to miss. Believe us!!!

A shocking investigation into the dark side of luxury perfume

Perfume is both an everyday accessory and a symbol of luxury. The fragrance industry continues to expand rapidly, generating nearly $60 billion USD in revenue in 2024, with forecasts predicting a 3.1% rise to $62 billion USD in 2025.[ North America currently leads the market, holding a 35% global share.[2] In the United States alone, the sector is expected to reach a value of $23 billion USD by 2032.

As reported by The Washington Post, perfume ranks among the fastest-growing consumer industries. In 2023, over 100 million units were sold in the U.S., with women’s fragrances averaging around $10 USD per unit. Yet, alongside affordable scents, a “super-luxury” trend has emerged in the post-pandemic era, with perfumes priced at $300–$400 USDenjoying strong sales.[3][4] For today’s buyers, fragrance has become more than a beauty product—it is a tool of identity and self-expression.

But behind this booming business lies an uncomfortable question: what role does child labour play in sustaining it? In 2024, both the United Nations (UN)[5] and the United Nations Children’s Fund (UNICEF)[6] updated their global child labour reports. While progress has been made—rates have fallen from 16% in 2000 to 9.6% today—the figures remain staggering: 160 million children, or 1 in 10 worldwide, are still engaged in labour.. The burden is most severe in the poorest nations, with Africa at the top of the list. There, an estimated 28% of children aged 5–17 work in some form of child labour. Globally, governments spend only 1.1% of GDP on child protection, underscoring the lack of systemic safeguards for the most vulnerable.